This comprehensive handbook presents a practical approach to marketing a practice in a professional way. The entire manual consists of samples, checklists and guidelines for marketing the new or established practice.
- Samples of marketing plans - new physician and established physician
- Drafting ads, practice brochure, newsletter, news releases and announcements that promote a practice
- Developing and maintaining patient referrals from physician colleagues and other resources
- How to promote quality, professionalism and public relations
- Steps to enhance the medical office
- Marketing expenses and budgeting
- Evaluating the results of marketing
- Developing an effective website and other uses of technology for marketing
- Marketing a new physician or new physician associate
- Marketing with patient education tools
- Appealing to managed care plans
- How employees can market a practice
- Spiralbound, 107 pages
Additional Info
| SKU | I295 |
|---|---|
| Author | PSR |
