An office manager's role includes implementing and monitoring successful marketing strategies. So, where do you begin and what does this entail?
This Edition of the Practice Enhancement Manual is designed to give you the tools and know-how to market and promote a practice professionally, ethically and in a cost effective way. Achieve your objectives of practice growth and keeping good patients by applying the wealth of information in this manual.
- Seven steps of marketing plan
- Establishing a realistic budget
- Internal marketing activities
- Enhancing the office environment
- Appointment scheduling methods reviewed
- Attention to patient services & amenities
- Tips for physician time management
- Creating a practice brochure
- The look of an effective ad
- Direct mailings & newsletters
- Developing patient referral networks
- Listing of publications & patient education resources for practice building
- Includes forms on CD for you to customize
- 89 pages, softbound
Additional Info
| SKU | I290 |
|---|---|
| Author | PAHCOM |
